How to write a convincing cover letter: tips and advice

What is a convincing covering letter?

How to write a convincing covering letter

How to write a cover letter

A well-written and convincing cover letter can make all the difference to your job search. It's your chance to stand out and show recruiters why you're the ideal candidate for the job. In this article, we'll give you tips and tricks for writing a convincing cover letter that will capture the attention of employers.

1. Research the company thoroughly

Before you start writing your cover letter, take the time to find out about the company. Understand its culture, mission, values and objectives. Use this information to personalise your letter and show that you are aligned with the company.

2. Start with a punchy tagline

It's essential to grab the recruiter's attention right from the start of your letter. Start with a hook that highlights your interest in the job and the company. Avoid generic phrases and opt instead for something original and catchy.

3. Highlight your relevant skills and experience

In the body of your letter, highlight your skills and experience that are directly relevant to the position you are applying for. Make the link between your past achievements and the job requirements. Use concrete examples to demonstrate your skills and illustrate your added value.

4. Be concise and structured

Avoid long, confusing paragraphs. Structure your letter using short paragraphs and relevant subheadings. Make sure your letter is easy to read and navigate. Use bullets or numbered lists to highlight your key points.

5. Express your motivation and enthusiasm

Don't forget to share your motivation and enthusiasm for the position and the company. Explain why you are particularly interested in this opportunity and how you can contribute to the company's success. Show your passion and determination.


By following these tips and tricks, you'll be able to write a convincing cover letter that highlights your skills and attracts the attention of recruiters. Don't forget to tailor your letter to the company and the job, and to proofread carefully to correct any mistakes. spelling mistakes or grammar. A well-written covering letter can make all the difference and help you land that much-desired job interview.

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